GenAIB2B SaaS
Vmake, now Zawa (Pixocial)
GenAI B2B SaaS turning product photos into on-model images for e-commerce sellers.
From messy idea
to a product that grows.
Head of Product at ModeSens. 10+ years taking consumer and B2B products from 0-to-1 to scale.
Featured work
Work I'm proud of
Loyalty0-to-1Consumer
Shop Cash (Shopify)
0-to-1 rewards program keeping buyers shopping across Shopify merchants in the Shop app.
AcquisitionB2B2C
Shop Cash Offers (Shopify)
Merchant offers that multiply buyers' Shop Cash, winning new buyers for Shopify merchants.
0-to-1New verticalsE-commerce
Restaurant Marketplace + Alcohol Delivery (Weee!)
From groceries to ready-to-eat meals and a sip: Weee's one stop for the dinner table.
Weee had already built a mature grocery delivery network: drivers, routing and last-mile logistics. Rather than standing up a second operation, both verticals launched on that same network. The only new pieces were what each vertical uniquely needed, such as restaurant partners and alcohol licensing, which kept new investment minimal.
SubscriptionGrowth
AirBrush (Meitu)
Took over AirBrush when nobody was actively maintaining it and rebuilt it around subscription, Meitu's first, backed by a full growth and experimentation framework.
Experience
Where I've built
2025 to present
ModeSens, Head of Product
Built ModeSens's product team and experimentation framework, then used them to launch the company's first paid membership, a new revenue stream.
2023 to 2024
Pixocial, Head of Product
Led Pixocial's first move into B2B SaaS: launched Vmake, an AI product-imagery tool for e-commerce sellers, and built the team, user research practice and free-to-paid funnel behind it.
2022 to 2023
Shopify, Sr. Product Manager, Shop Cash
Started from a founder's internal blog post with no product behind it. Launched Shop Cash within the first year and grew it into a rewards program spanning Shopify's merchants.
2020 to 2022
Weee!, Sr. Product Manager, New Verticals
Spotted two unmet needs among Weee's grocery shoppers, takeout and drinks, then pitched and launched both as new business lines on the existing delivery network.
2018 to 2020
Meitu, Product Lead, AirBrush
Took over AirBrush when it had no active owner and no traction. Rebuilt it around Meitu's first subscription model and turned it profitable.
2016 to 2018
Meitu, Product Manager, Global Product Innovation
Launched new 0-to-1 consumer apps for global markets, including Meitu's first AR-based social product.
2015 to 2016
Enjoyney, Founding Product Manager
Joined as the first product hire at a peer-to-peer marketplace startup and shipped the product from idea to launch, including its referral program.
Bio
About Benben
Benben Li is Head of Product at ModeSens, a fashion shopping platform, where she built the product team and launched the company's first paid membership. Over 10+ years she has taken consumer and B2B products from 0-to-1 to scale: AirBrush's subscription pivot at Meitu, two new delivery verticals at Weee!, Shop Cash at Shopify, and Pixocial's first GenAI B2B SaaS. She lives in San Jose and builds AI side projects on weekends.
Beyond the office
Off hours
Based in San Jose, originally from Guangdong. Cantonese and Mandarin at home, English at work.
- Kyudo (Japanese archery)
- Whisky
- Travel on points
- Proud parent of 2 cats
- Building AI side projects
AI side projects